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Search Engine Marketing Tip: Keyword Density

By Karl in SEO, Tips

Keyword Density or How Often Should Keywords Appear in my Texts?

Search-Engine-Marketing-Training

Keyword density is still one of the most over-hyped search engine ranking factors.

Business owners, SEO experts and webmasters have, for some time, tried to find one formula that would explain how often you need to include a keyword into a certain size online text to get a good listing on the SERPS. You might hear that the ‘Keyword Density’ (which means how often a keyword should be used in a text) should be about 2% – 3%.

Although including targeted keywords within your page content is a must, the truth is that there is no fixed density percentage which can be applied to any website page or blog post. The perfect keyword density varies according to keywords targeted, niche, content, page and website etc. Though a targeted keywords should be used a number of times, the flow of your text should appear to be natural and not hop from one keyword to the next.

However, you can use Keyword Density to evaluate your competition and what you have to do to get a top ranking for a specific keyword. At least to a certain extent.

See an example how to use Keyword Density on your website pages or blog posts.

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