Canonicalization for Best Google Rankings

Canonicalization for Best Google Rankings

By . Posted in SEO Search Engine Optimization

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Canonicalization is almost harder to say than to understand since it just is a way of organizing your URLs to a) get maximum ranking benefits and b) avoiding ‘duplicate content’ penalties.   How does ‘Canonicalization’ work? Canonicalization is simply the process of picking the best url when there are several choices. Most people think that [...]

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Facebook becoming leader in web advertisements industry

Facebook becoming leader in web advertisements industry

By . Posted in Social Media Marketing

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The social networking Internet site Facebook is predicted to overtake Yahoo for the greatest industry share of the US web display advertising market place, according to a new EMarketer study. This calendar year, Facebook will receive nearly $2.2 billion in Internet based ads, accounting for 17.7 percent of the market, with Yahoo capturing 13.1 percent. [...]

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Facebook

Facebook News

By . Posted in Social Media Marketing

1

Facebook could be worth $100 billion while users are leaving! Last month Facebook, the world’s largest social network lost about 6 million users in the US alone with large numbers of users leaving the network in Canada, UK, Russia and Norway, too. These numbers might worry Mark Zuckerberg, Facebook’s founder, since he is apparently planning [...]

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Website Links

Search Engine Marketing Tip: Website Links

By . Posted in Search Engine Marketing Tip

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3 Advantages of Links to Your Website You probably have heard before that link building has certain advantages: First, you can attract visitors from other web sites. People find new sites by following links and the links from other websites linking to you send potential customers to your site. Second, inbound links from trustworthy, high [...]

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Canonicalization SEO Tip

Google changed the Shortcut to Local Customers

By . Posted in SEO Search Engine Optimization

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Google changed it’s shortcut to the top of the natural search results: Until now you could get a listing on top of Google’s natural search results by setting up a free Google Local Business Listing (Google Places) and by optimizing it. This listing also had pretty good conversion rates since Google kindly put its Google [...]

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Amazon

Amazon S3 for Static Websites?

By . Posted in SEO Search Engine Optimization

4

Amazon S3 sent me a message about their new hosting for static websites offer. I have posted excerpts of the message below along with my thoughts about the offer: “We’re excited to announce new features that make it easy to host static websites on Amazon S3. Customers already use Amazon S3 to host images, video, [...]

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Search Engine Marketing Tip: Keyword Density

Search Engine Marketing Tip: Keyword Density

By . Posted in Search Engine Marketing Tip, SEO Search Engine Optimization

1

Keyword Density or How Often Should Keywords Appear in my Texts? Keyword density is still one of the most over-hyped search engine ranking factors. Business owners, SEO experts and webmasters have, for some time, tried to find one formula that would explain how often you need to include a keyword into a certain size online [...]

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Web 2.0

Web 2.0 to Gain Greater Market Share and Higher Margins

By . Posted in SEO Search Engine Optimization, Social Media Marketing

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McKinsey’s new research: companies using the Web intensively gain greater market share and higher margins! Below are excerpts from a McKinsey article about how taking Web 2.0 technologies on board can lead to market leadership, greater market share as well as higher margins. “New McKinsey research shows that a payday [for Web 2.0] companies could [...]

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Search-Engine-Marketing-Training

Search Engine Marketing Training Tip – Footer Links

By . Posted in Search Engine Marketing Tip, SEO Search Engine Optimization

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Question: How many links should you put in your website footer? Answer: As few as possible. You need to structure of where your links are pointing to and from where. It is not such a good idea to put a large number of links in the footer of your website. Some website owners put their [...]

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