A funny video as an Internet marketing strategy to get $1 mil funding?
By Karl Ortenburg. Posted in Video
Did Michael Dubin at Dollar Shave Club get it right to make sure people hear about his startup venture and sign-up for the club? This is their Internet marketing strategy: Do a funny video and put it onto the Internet … What do you think? See for yourself what you think and let us know. ‘Vote’ [...]
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15 Best Android Apps 2012
My personal list of the best Android Apps for 2012: AVGAntivirus Free Google + Facebook Twitter GoogleMaps Firefox WordPress AdobeFlashPlayer Skype YouTube Meebo (mobile chat) Dropbox (file access) Android Assitant WhatsAppManager LookoutMobileSecurity HelloTxt Hootsuite Tweetdeck MyPhoneExplorer (Synchronization manager) AdvancedTaskKiller (closing background apps) Dolphin (browser) Xing (D, A, CH) GPS Status KeePassDroid AdobeReader Bambuser (video reporting) [...]
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Canonicalization for Best Google Rankings
Canonicalization is almost harder to say than to understand since it just is a way of organizing your URLs to a) get maximum ranking benefits and b) avoiding ‘duplicate content’ penalties. How does ‘Canonicalization’ work? Canonicalization is simply the process of picking the best url when there are several choices. Most people think that [...]
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Facebook becoming leader in web advertisements industry
The social networking Internet site Facebook is predicted to overtake Yahoo for the greatest industry share of the US web display advertising market place, according to a new EMarketer study. This calendar year, Facebook will receive nearly $2.2 billion in Internet based ads, accounting for 17.7 percent of the market, with Yahoo capturing 13.1 percent. [...]
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Facebook News
Facebook could be worth $100 billion while users are leaving! Last month Facebook, the world’s largest social network lost about 6 million users in the US alone with large numbers of users leaving the network in Canada, UK, Russia and Norway, too. These numbers might worry Mark Zuckerberg, Facebook’s founder, since he is apparently planning [...]
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Search Engine Marketing Tip: Website Links
3 Advantages of Links to Your Website You probably have heard before that link building has certain advantages: First, you can attract visitors from other web sites. People find new sites by following links and the links from other websites linking to you send potential customers to your site. Second, inbound links from trustworthy, high [...]
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Google changed the Shortcut to Local Customers
Google changed it’s shortcut to the top of the natural search results: Until now you could get a listing on top of Google’s natural search results by setting up a free Google Local Business Listing (Google Places) and by optimizing it. This listing also had pretty good conversion rates since Google kindly put its Google [...]
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Amazon S3 for Static Websites?
Amazon S3 sent me a message about their new hosting for static websites offer. I have posted excerpts of the message below along with my thoughts about the offer: “We’re excited to announce new features that make it easy to host static websites on Amazon S3. Customers already use Amazon S3 to host images, video, [...]
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Search Engine Marketing Tip: Keyword Density
Keyword Density or How Often Should Keywords Appear in my Texts? Keyword density is still one of the most over-hyped search engine ranking factors. Business owners, SEO experts and webmasters have, for some time, tried to find one formula that would explain how often you need to include a keyword into a certain size online [...]
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Web 2.0 to Gain Greater Market Share and Higher Margins
By Karl. Posted in SEO, Social
McKinsey’s new research: companies using the Web intensively gain greater market share and higher margins! Below are excerpts from a McKinsey article about how taking Web 2.0 technologies on board can lead to market leadership, greater market share as well as higher margins. “New McKinsey research shows that a payday [for Web 2.0] companies could [...]