LINK BUILDING METHODOLOGY
Increase Traffic To Your Website ...
... and Improve Google Search Rankings,
by BUILDING QUALITY LINKS to Your Site.
Why Link Building? - 
says: "In general, [everybody] can improve the Rank of their Sites by increasing the Number of high-quality Sites that link to their Pages.” [Google Webmaster Center]
Link Building Blocks
Basic KeyWord Research
We recommend identifying the right keywords before deciding to invest in building quality links to your website.
Selection of keywords should be done such that the selected keywords are popularly searched and have relatively less competition. This results in a higher return on investment. In our basic keywords research , we identify all such keywords from WordTracker.com and other keyword tools that would be most suitable in carrying out the Link Building campaign for your website.
We also include keywords that you would recommend since no one knows your business better than you do.
Link Building Campaign Scope Analysis
We study each keyword and recommend the number of links required for each keyword.
Different keywords require different number of incoming links to achieve good rankings. Generally, high-competition keywords require more incoming links support to make it to the top ranks. An analysis of the back link volume of high-ranking competitors for the same keywords, gives us an indication of what it would take to beat them.
In order to develop a powerful Link Building Campaign for your website, we focus on understanding the following:
- The Industry-specific, traffic-generating keywords and their respective competition
- The current status of the website compared to your competitors
- What your website needs in order to beat the competition
Our Link Building Strategy is based on an analysis of the above key factors and allows you to enjoy the benefits of a well-chosen, well-implemented Link Building Campaign.
Anchor Text/ Description
Keywords in an anchor text enhance the relevance of the target page pertaining to the keywords used.
While the relevance of the page containing the anchor text link is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is your target page URL. Link Building without proper keyword in the anchor text would not be of much use to your website.
We work with several options of link anchor text for each campaign. This not only provides the flexibility to group and work with several keywords, but also avoids any pattern-detection from the search engines.
Industry Selection
Search Engines give more preference to links that point towards a website from broadly related web pages. We focus on getting links from web pages broadly related to your particular industry as link partners.
At the start of a links campaign, the broad industries pertaining to the client's business are mutually decided. Only those link partners are identified and approached, which have specific web pages relevant to your line of business. This not only improves the ranking of your website, but also results in direct, quality traffic to your website from these pages.
Resource Allocation
Depending upon the scope of the Link Building campaign, we allocate manpower for your website. Team members handle various tasks like data mining, link requests, link monitoring quality control etc.
Data Mining
Our Link Building team identifies potential link partners by extensively searching for sites that are related to your industry.
Most searches include mining data from Google's index. The benefit of this is that we get links from sites, which are already in the Google Index. As a result, Google would recognize any link established from these sites in the subsequent re-indexing of these pages.
Data mining techniques include searching for sites, which link to your prominent competitors and sites showing up on keyword searches. We also mine out the list of sites already linking to you so that these can be put in an "Exclusion List". The exclusion list is fed into our link building application which prevents our team members in accidentally approaching sites who already link to your site.
Link Building Requests
Link building requests are carried out by manually visiting potential partner websites. These sites usually offer two options of approaching them for links - through a specific email ID listed on their website, or through filling up a link request form. We handle both types of requests.
Form Based Submission
Our team contacts different websites for Links request by filling in forms on these websites. Care is taken to rotate link text options we have developed for you to remain within the frame-work of the link building campaign scope.
E-mail requests
We also send e-mails to prospective Link partners on the email ID listed on their website for link requests. Care is taken to rotate link text options we have developed for you to remain within the frame-work of the link building campaign scope.
Link Building Quality Control
It is important to note that it is not only the number of links, but also the quality of these links that is responsible for ranking your websites well. This is what ensures the success of any link building campaign.
At Advanced Marketing on the Internet Ltd, we have a number of checks to ensure quality. We keep a close control on the industry of the link partner, avoid link farms or spammy sites, ensure the anchor text is correct and the link value is high.
Progress Reporting
We send weekly status updates on the number of sites approached and the number of sites that agreed to link back. We also send you a monthly report that gives the details of the created links such as - Site URL, link page URL, PageRank of the link page & anchor text of the link.
Annual Maintenance of Links
Annual Maintenance is considered a highly beneficial investment and is highly recommended for all link building campaigns primarily for two reasons -
- Once the link campaign is completed, you would be constantly receiving fresh requests for exchange of links from new partner sites. We will coordinate with such requests, which will free up your time and help add only quality links to your site.
- Over time, some incoming links get dropped due to any of the following reasons: -
The partner site might become non-functional / off line / crash / lose data / - Their domains expire or website owner changes business or goes out of business
- The webmaster knowingly or unknowingly drops your link
- The link is moved to some other page
- The linking page is renamed
Through our Annual Maintenance Programme, we keep the number of links topped up and maintain them for the duration of one year.
Our professional Link Building Programmes deliver great Value for your Website. Choose a Link Building Programme from the Options here:
To find out which option might be the best for you feel free to contact-us, send us an email to link-building@internet-experts-live.co.uk or give our link building manager a call on +44 (0)20 7731 3077 #8.
This is great value: Far less than most solo ads and far more effective for your business success. See our full no risk: 100% SATISFACTION GUARANTEE
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