LINK BUILDING GUIDELINE
We Improve Your Google Search Rankings ...
... And Increase Website Traffic,
by BUILDING QUALITY LINKS To Your Site.
Why Link Building? - 
says: "In general, [everybody] can improve the Rank of their Sites by increasing the Number of high-quality Sites that link to their Pages.” [Google Webmaster Center]
Guideline for Building Link Popularity
Some of the most important parameters that you need to consider while establishing links with any website are:
PageRank (PR) of the Linking Page
PR of the linking page determines how much value of importance is passed on to your page. The higher the PR of the linking page, the higher the value you get.
Identifying Total Number of Links on the Link Page
The value your web page gets from a linking page is equal to the total PR value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is better than getting a link from a PR4 page that has 60 outgoing links. It is also better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.
It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page. This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.
Industry Relevance
Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from an un-related industry.
Page Relevance
Most sites offering links have several categories listed on their sites. We get a link from a category that closely matches your own industry.
Anchor Text
Anchor Text is the visible hyperlinked text on a web page. Since anchor text is very important, we make sure that your most important keywords appear in the anchor text of the link pointing to your site. We will work with at least 10-20 keywords and link text options. It is understood in the industry that search engines intend to disregard all repetitive and similar looking links to your site soon.
Pre-Indexed Pages
We find link partners for you in Search Engines like Google, Yahoo and MSN, and check if their links page is already indexed in the search engines. Search engines are likely to detect your link faster on a page already existing in their database as compared to a 'yet-to-be indexed' page.
The robots.txt file
Robots.txt is an exclusion file that contains specific instructions for search engine robots regarding the content they are not allowed to index. Links placed on a page that the search engines robots are not allowed to index, would not benefit your site.
We study a site's robots.txt file to identify the excluded pages before approaching a site for establishing links with your site.
Dynamic Link Pages
We will watch out for any link pages that are generated dynamically.
Such pages would not get indexed soon enough, which means that a link from such a page would not benefit you. Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed.
Some webmasters do this to prevent any of their PageRank benefiting your site. Links from such pages therefore do not give you any value.
Java Script Link Pages
We identify pages that are generated through Flash or a Java Script, as Search Engines cannot read flash pages or links embedded within flash. While a site may claim to have placed a link to your web page, in effect they are not giving you any benefit.
Re-Directed Links
A link that is first re-directed to another page within your partner site before pointing to your site is a re-directed link. We will out for such links, as search engines do not give weight to re-directed links. It is very unlikely that your site would draw any benefit from such a re-directed link.
Frame Sites
We avoid getting links from framed sites as search engines cannot read texts within frames. A link placed on a frame site would not get your site any benefit, as search engines would not be able to recognise such a link.
Directory Depth
We will evaluate the depth of the directory of the target site's linking page and we avoid getting links from pages that are embedded in a deep directory or pages that are more than two directories deep.
Deep directories seldom earn high PR. They are also slow in getting indexed, if at all.
Our professional Link Building Programmes deliver great Value for your Website. Choose a Link Building Programme from the Options here:
To find out which option might be the best for you feel free to contact-us, send us an email to link-building@internet-experts-live.co.uk or give our link building manager a call on +44 (0)20 7731 3077 #8.
This is great value: Far less than most solo ads and far more effective for your business success. See our full no risk: 100% SATISFACTION GUARANTEE
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Expansion Event
... [he) was able to point out opportunities to increase my site traffic and the conversion rate from visitors to sales. He suggested online marketing strategies to stay in contact with my customers more easily and he showed me ways to optimize my site including automating some of the marketing. Automation will give me the opportunity to actually do real marketing now. But as a busy entrepreneur I would not get round actually doing it, if none of it could be automated.
I am convinced this will bring more traffic to my site, plus with the improved conversion rate, more sales. Thanks so much! ...
Magdalena-r
... I have been genuinely surprised and pleased. [The] advice was refreshingly down to earth and straight to the point. You have given me a fresh way of looking at the structure of my site with specific real-world tips. This feedback has been valuable and I only wish I found you earlier! Consider me a long-term client ...
Paul Williams
www.impressionist-art-gallery.com
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